Performance marketing is any form of advertising where the advertiser pays only for a measurable result - a click, a lead, a sale - instead of paying a flat fee just to be seen. It's usually contrasted with traditional advertising, where you pay for exposure (a billboard, a magazine ad, a TV spot) whether or not it leads to anything.

In practice, most performance marketing today still runs on an auction: platforms like search engines and social networks sell placement to the highest bidder, so results and feeds are ranked by who pays the most, not necessarily by what's most relevant to the person searching. A well-funded competitor can simply outbid a smaller one for the same visibility - performance-based in name, but pay-to-win in practice.

• Free to list. Any webshop can be listed on zhopr at no cost.
• Pay only on results. A merchant only pays a commission when the zhopr search engine leads to a successful sale - never for being listed, never for placement, never for clicks or impressions alone.
• One fixed rate per category.Commission is a flat percentage set per product category, the same for every merchant in that category. There's no bidding, no premium placement for sale, and no way to pay more for more visibility.
• Equal rotation in search results. Webshops matching a search take turns being shown, so a small independent shop is seen just as often as a large one. Exposure is decoupled from ad spend or company size.

Visibility on zhopr is earned by matching what the shopper is looking for, not bought by outspending competitors. Two shops selling the same thing get the same shot at being found, whether one has a marketing team and the other is a single person running a shop out of a spare room.

For shoppers, that means search results reflect relevance, not who paid the most to be there.

Fair Performance Marketing is how every merchant is listed on zhopr - there's nothing extra to opt into. List your webshop to get started, free.